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Flashcards on Indian Advertising Industry: Historical Perspective
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In which decade did Indian advertising take off, characterized by bold, colorful and musical ads?
1980s
Which medium was crucial for Indian advertising before the advent of television?
Radio
What major event in 1991 significantly impacted the Indian Advertising Industry?
Economic liberalization
What is the role of the Advertising Standards Council of India (ASCI)?
To ensure ethical advertising practices
Who is known as the 'Father of Indian Advertising'?
Subhas Ghosal
Which foreign ad agency first entered the Indian market?
Hindustan Thompson Associates (HTA)
In what year did the first television commercial appear in India?
1976
What is the importance of the 'Hawkins Pressure Cooker' ad?
It was one of the earliest narrative-style ads in India.
Which iconic product had the famous slogan 'Utterly Butterly Delicious'?
Amul Butter
What did the emergence of satellite television in India lead to in advertising?
A wider reach and the possibility of targeting diverse audiences
Which was the first color ad printed in an Indian newspaper?
Dalda
What advertising trend became popular in the 2000s in India?
Celebrity endorsements
What impact did the internet have on Indian advertising?
Digital advertising growth and target specific audiences
In which year was the Advertising Club of Bombay established?
1954
How did social media change the advertising industry in India?
It led to more interactive and engaging ad campaigns.
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Test Your Knowledge
Who is considered the 'Father of Indian advertising'?
Piyush Pandey
Subhas Ghosal
Alyque Padamsee
Prahlad Kakkar
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What event in 1991 was a turning point for the Indian advertising industry?
Economic liberalization
First television broadcast
Digital revolution
Introduction of ASCI
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The jingle 'Utterly Butterly Delicious' is associated with which brand?
Hindustan Unilever
Nestlé
Amul
Britannia
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What medium was predominantly used for advertising in India before TV?
Magazines
Radio
Billboards
Newspapers
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The emergence of satellite television resulted in:
Fewer choices for advertisers
Higher advertising costs
Wider reach for advertisers
Elimination of print ads
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Which was the first foreign ad agency to set foot in India?
Ogilvy & Mather
Hindustan Thompson Associates (HTA)
Grey Worldwide
McCann Erickson
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What is the function of the Advertising Standards Council of India?
To create advertisements
To regulate ad rates
To ensure ethical advertising practices
To award best advertisements
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When was India's first television commercial aired?
1976
1950
1982
1991
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What trend in advertising became widespread in India in the 2000s?
Celebrity endorsements
Hand-drawn posters
Silent commercials
Monochrome advertisements
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The internet revolutionized advertising by allowing for:
Lower production costs only
Targeted advertising
Only email marketing
Eliminating TV commercials
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