Flashcards on Indian Agriculture: Agricultural Marketing
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What is agricultural marketing?
Agricultural marketing refers to the buying and selling of agricultural products.
Why is agricultural marketing important in India?
Agricultural marketing plays a crucial role in providing farmers with access to markets, ensuring fair prices for their produce, and promoting economic growth in the agricultural sector.
What are the major challenges in agricultural marketing in India?
Some of the major challenges in agricultural marketing in India include inadequate infrastructure, lack of proper storage facilities, middlemen exploitation, and price fluctuations.
What are the different channels of agricultural marketing in India?
The channels of agricultural marketing in India include direct selling by farmers, wholesale markets, mandis, cooperatives, and e-marketing platforms.
What is the role of Agricultural Produce Market Committees (APMCs) in India?
APMCs are responsible for regulating and overseeing the functioning of wholesale markets, ensuring fair trade practices, and providing a platform for farmers to sell their produce.
What is contract farming?
Contract farming is a system where farmers enter into agreements with agro-based industries or companies to produce and supply agricultural products as per specified terms and conditions.
What are the benefits of contract farming?
Some of the benefits of contract farming include assured market and price, access to technical know-how, reduced marketing risks, and increased income for farmers.
What is e-marketing in agricultural marketing?
E-marketing refers to the use of electronic platforms such as websites, mobile applications, and online marketplaces for buying and selling agricultural products.
What are the advantages of e-marketing in agricultural marketing?
The advantages of e-marketing in agricultural marketing include wider market reach, transparency, reduced transaction costs, and access to real-time market information.
What is the role of the Agricultural Marketing Information Network (AgMARKNET) in India?
AgMARKNET collects and disseminates market-related information to farmers, traders, and policymakers to facilitate informed decision-making in agricultural marketing.
What are the government initiatives to improve agricultural marketing in India?
The government has introduced initiatives such as the National Agricultural Market (e-NAM), Warehousing Development and Regulatory Authority (WDRA), and Pradhan Mantri Kisan Sampada Yojana (PMKSY) to improve agricultural marketing in India.
What is the Green Revolution?
The Green Revolution refers to the significant increase in agricultural production achieved through the adoption of improved seeds, modern agricultural techniques, and increased use of chemical fertilizers and pesticides.
What is the White Revolution?
The White Revolution, also known as Operation Flood, was a movement aimed at increasing milk production in India through the establishment of milk cooperatives and the promotion of dairy farming.
What is the Blue Revolution?
The Blue Revolution refers to the expansion of the fisheries sector through the promotion of aquaculture, modernization of fishing techniques, and development of fishery infrastructure.
What is the National Agricultural Market (e-NAM)?
The National Agricultural Market (e-NAM) is an online trading platform that connects various agricultural markets in India, facilitating transparent price discovery and reducing market inefficiencies.