Flashcards on Marketing

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What is marketing?

Marketing is the process of promoting and selling products or services.

What are the 4 P's of marketing?

The 4 P's of marketing are Product, Price, Place, and Promotion.

What is a target market?

A target market is a specific group of consumers that a company aims to reach with their products or services.

What is market segmentation?

Market segmentation is the process of dividing a target market into smaller, more defined segments based on various characteristics.

What is a marketing strategy?

A marketing strategy is a plan of action designed to promote and sell a product or service.

What is the difference between marketing and advertising?

Marketing is the overall process of promoting and selling products or services, while advertising is a specific component of marketing that involves creating and delivering messages to target audiences.

What is brand management?

Brand management is the process of maintaining, improving, and upholding a brand's reputation and image.

What is market research?

Market research is the process of gathering and analyzing information about target markets, customers, and competitors to make informed business decisions.

What is consumer behavior?

Consumer behavior refers to the actions and behaviors of individuals or groups of people when they purchase, use, and dispose of products or services.

What is a marketing channel?

A marketing channel refers to the set of interdependent organizations involved in the process of making a product or service available for use or consumption by end consumers.

What is a marketing plan?

A marketing plan is a comprehensive document that outlines a company's marketing strategies, objectives, and tactics for a specific period.

What is direct marketing?

Direct marketing is a form of advertising that allows businesses to communicate directly with customers through various channels such as mail, email, or phone.

What is viral marketing?

Viral marketing is a marketing technique that relies on individuals to spread a company's message or product through social media or word of mouth.

What is relationship marketing?

Relationship marketing is a strategy that focuses on building long-term relationships with customers by providing personalized experiences and addressing their individual needs and preferences.

What is market positioning?

Market positioning refers to the perception or image that a brand or product holds in the minds of customers in relation to competing brands or products.

What is digital marketing?

Digital marketing is the use of digital channels such as websites, social media, email, and search engines to promote and sell products or services.

What is marketing?

Marketing is the process of promoting and selling products or services.

What are the 4 P's of marketing?

The 4 P's of marketing are Product, Price, Place, and Promotion.

What is a target market?

A target market is a specific group of consumers that a company aims to reach with their products or services.

What is market segmentation?

Market segmentation is the process of dividing a target market into smaller, more defined segments based on various characteristics.

What is a marketing strategy?

A marketing strategy is a plan of action designed to promote and sell a product or service.

What is the difference between marketing and advertising?

Marketing is the overall process of promoting and selling products or services, while advertising is a specific component of marketing that involves creating and delivering messages to target audiences.

What is brand management?

Brand management is the process of maintaining, improving, and upholding a brand's reputation and image.

What is market research?

Market research is the process of gathering and analyzing information about target markets, customers, and competitors to make informed business decisions.

What is consumer behavior?

Consumer behavior refers to the actions and behaviors of individuals or groups of people when they purchase, use, and dispose of products or services.

What is a marketing channel?

A marketing channel refers to the set of interdependent organizations involved in the process of making a product or service available for use or consumption by end consumers.

What is a marketing plan?

A marketing plan is a comprehensive document that outlines a company's marketing strategies, objectives, and tactics for a specific period.

What is direct marketing?

Direct marketing is a form of advertising that allows businesses to communicate directly with customers through various channels such as mail, email, or phone.

What is viral marketing?

Viral marketing is a marketing technique that relies on individuals to spread a company's message or product through social media or word of mouth.

What is relationship marketing?

Relationship marketing is a strategy that focuses on building long-term relationships with customers by providing personalized experiences and addressing their individual needs and preferences.

What is market positioning?

Market positioning refers to the perception or image that a brand or product holds in the minds of customers in relation to competing brands or products.

What is digital marketing?

Digital marketing is the use of digital channels such as websites, social media, email, and search engines to promote and sell products or services.

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