Flashcards on Marketing

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What is marketing?

Marketing is the process of promoting, selling, and distributing goods or services to satisfy customers' needs and wants.

What are the 4 P's of marketing?

The 4 P's of marketing are Product, Price, Place, and Promotion.

What is a target market?

A target market is a specific group of consumers that a business aims to reach with its products or services.

What is branding?

Branding is the process of creating a unique name, design, or symbol that represents a product or company.

What is market segmentation?

Market segmentation is the division of a market into distinct groups of consumers who have common needs, characteristics, or behavior patterns.

What is a marketing mix?

A marketing mix refers to a combination of marketing strategies used to promote a product or service, including the 4 P's: product, price, place, and promotion.

What is market research?

Market research is the process of gathering and analyzing information about customers, competitors, and market trends to make informed business decisions.

What is a marketing plan?

A marketing plan is a strategic document that outlines a company's marketing goals, strategies, and tactics for a specific period of time.

What is the role of advertising in marketing?

Advertising is a marketing communication tool used to promote products or services to a target audience through various media channels.

What is the difference between marketing and sales?

Marketing is the process of creating, communicating, and delivering value to customers, while sales is the process of directly selling products or services to customers.

What is the importance of customer relationship management (CRM)?

Customer relationship management (CRM) is important in marketing as it focuses on building and maintaining long-term relationships with customers to improve customer satisfaction and loyalty.

What is market positioning?

Market positioning refers to the way a product or brand is perceived by consumers in relation to competing products or brands. It involves creating a unique and favorable identity for the product or brand in the market.

What is the role of social media in marketing?

Social media plays a significant role in marketing by providing a platform for businesses to reach and engage with their target audience, promote their products or services, and build brand awareness.

What is direct marketing?

Direct marketing involves directly communicating with potential customers to promote and sell products or services, often through methods such as direct mail, email marketing, or telemarketing.

What is market share?

Market share refers to the percentage of a market's total sales or revenue that a company or brand controls. It is an indicator of a company's competitive position in the market.

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Test Your Knowledge


Which of the following is NOT one of the 4 P's of marketing?



What is the purpose of market segmentation?



What is the primary goal of branding?



What is the purpose of market research?



What is the difference between marketing and sales?



What is customer relationship management (CRM)?



What is market positioning?



How does social media contribute to marketing?



What is direct marketing?



What does market share represent?




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