Flashcards on Research

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What is research?

Research is a continuous and repetitious pursuit of knowledge in order to arrive at truth.

What does the word 'research' mean?

The word research is a combination of the prefix 're' (do again) and the root word 'search' (to seek, explore, and investigate).

What are the aims of research?

The aims of research are to produce new knowledge or information, utilize new knowledge, validate existing knowledge, and improve the investigator/researcher.

What is quantitative research?

Quantitative research is essentially about collecting numerical data to explain a particular phenomenon.

What does quantitative research involve?

Quantitative research involves measuring or counting attributes.

What are the strengths of quantitative research?

The strengths of quantitative research include faster data collection, easier data analysis using statistical software, more objective results, random sample selection, replicability, and reusable instruments.

What are the weaknesses of quantitative research?

The weaknesses of quantitative research include technical aspects that may be difficult for average readers to comprehend, emphasis on statistical significance at the expense of other factors, reliance on self-reported data, and limited interpretations provided by numeric results.

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Test Your Knowledge


What is research?



What is the meaning of the word 'research'?



What are the aims of research?



What is quantitative research?



What does quantitative research involve?



What are the strengths of quantitative research?



What are the weaknesses of quantitative research?




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