Flashcards on Strategic Communication

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What is strategic communication?

Strategic communication is the practice of creating and delivering messages in a planned and purposeful way to achieve specific goals.

What are some examples of strategic communication?

Advertising, public relations, political campaigning, crisis communication, and marketing are all examples of strategic communication.

What is the purpose of strategic communication?

The purpose of strategic communication is to inform, persuade, and influence audiences in a way that helps achieve organizational goals.

What are the key elements of a strategic communication plan?

The key elements of a strategic communication plan include identifying target audiences, creating messaging that resonates with those audiences, determining the appropriate channels to deliver that messaging, and measuring the effectiveness of the communication.

What is the difference between strategic communication and regular communication?

Strategic communication involves creating messaging that is intentional and focused on achieving specific goals, whereas regular communication is more general and may not have a specific purpose.

What is the role of research in strategic communication?

Research plays an important role in strategic communication by helping to identify target audiences, understand their needs and preferences, and develop messaging that resonates with them.

What are some benefits of strategic communication?

Benefits of strategic communication include increased brand awareness, improved reputation, greater audience engagement, and the ability to achieve specific organizational goals.

What are some challenges of strategic communication?

Challenges of strategic communication include overcoming audience resistance, dealing with negative feedback, managing crisis situations, and measuring the effectiveness of communication efforts.

What is the difference between a communication goal and a communication objective?

A communication goal is a general statement of what you want to achieve, while a communication objective is a specific and measurable step that will help you reach that goal.

What are some common communication channels?

Common communication channels include email, social media, print and digital advertising, direct mail, and public relations.

What is a SWOT analysis?

A SWOT analysis is a strategic planning tool that helps identify an organization's strengths, weaknesses, opportunities, and threats.

What is the role of storytelling in strategic communication?

Storytelling is a powerful tool in strategic communication because it can help create an emotional connection with audiences and make messaging more memorable and impactful.

What is a crisis communication plan?

A crisis communication plan is a set of protocols and procedures that an organization follows in the event of an emergency or crisis situation.

What is stakeholder analysis?

Stakeholder analysis is a method of identifying and assessing the importance of key stakeholders in a strategic communication plan.

What is the difference between internal and external communication?

Internal communication is communication that takes place within an organization, while external communication is communication that is directed towards outside audiences such as customers, media, or the general public.

What is strategic communication?

Strategic communication is the practice of creating and delivering messages in a planned and purposeful way to achieve specific goals.

What are some examples of strategic communication?

Advertising, public relations, political campaigning, crisis communication, and marketing are all examples of strategic communication.

What is the purpose of strategic communication?

The purpose of strategic communication is to inform, persuade, and influence audiences in a way that helps achieve organizational goals.

What are the key elements of a strategic communication plan?

The key elements of a strategic communication plan include identifying target audiences, creating messaging that resonates with those audiences, determining the appropriate channels to deliver that messaging, and measuring the effectiveness of the communication.

What is the difference between strategic communication and regular communication?

Strategic communication involves creating messaging that is intentional and focused on achieving specific goals, whereas regular communication is more general and may not have a specific purpose.

What is the role of research in strategic communication?

Research plays an important role in strategic communication by helping to identify target audiences, understand their needs and preferences, and develop messaging that resonates with them.

What are some benefits of strategic communication?

Benefits of strategic communication include increased brand awareness, improved reputation, greater audience engagement, and the ability to achieve specific organizational goals.

What are some challenges of strategic communication?

Challenges of strategic communication include overcoming audience resistance, dealing with negative feedback, managing crisis situations, and measuring the effectiveness of communication efforts.

What is the difference between a communication goal and a communication objective?

A communication goal is a general statement of what you want to achieve, while a communication objective is a specific and measurable step that will help you reach that goal.

What are some common communication channels?

Common communication channels include email, social media, print and digital advertising, direct mail, and public relations.

What is a SWOT analysis?

A SWOT analysis is a strategic planning tool that helps identify an organization's strengths, weaknesses, opportunities, and threats.

What is the role of storytelling in strategic communication?

Storytelling is a powerful tool in strategic communication because it can help create an emotional connection with audiences and make messaging more memorable and impactful.

What is a crisis communication plan?

A crisis communication plan is a set of protocols and procedures that an organization follows in the event of an emergency or crisis situation.

What is stakeholder analysis?

Stakeholder analysis is a method of identifying and assessing the importance of key stakeholders in a strategic communication plan.

What is the difference between internal and external communication?

Internal communication is communication that takes place within an organization, while external communication is communication that is directed towards outside audiences such as customers, media, or the general public.

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