Flashcards on Digital Marketing and E-Commerce

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What is digital marketing?

Digital marketing refers to the use of digital channels, such as search engines, social media, email, and websites, to promote a brand or product.

What is e-commerce?

E-commerce refers to the buying and selling of goods and services over the internet.

What are the benefits of digital marketing?

Digital marketing can help increase brand awareness, reach a wider audience, generate leads, and drive sales.

What are the different types of e-commerce?

The different types of e-commerce include B2B (business-to-business), B2C (business-to-consumer), C2C (consumer-to-consumer), and C2B (consumer-to-business).

What are the four Ps of digital marketing?

The four Ps of digital marketing are product, price, promotion, and place.

What is a conversion rate?

A conversion rate is the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.

What is dropshipping?

Dropshipping is a method of e-commerce where the retailer does not keep goods in stock but instead transfers the customer's order and shipment details to the manufacturer, wholesaler, or supplier, who then ships the goods directly to the customer.

What is SEO?

SEO (Search Engine Optimization) is the process of optimizing a website to improve its ranking in search engine results pages (SERPs).

What is a shopping cart?

A shopping cart is software used by e-commerce websites that allows users to select and store items they wish to purchase until they are ready to check out.

What is SEM?

SEM (Search Engine Marketing) is a form of digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through paid advertising.

What is a payment gateway?

A payment gateway is a service that authorizes and processes credit card or direct payments for e-commerce websites.

What is social media marketing?

Social media marketing is the use of social media platforms, such as Facebook, Twitter, and Instagram, to promote a brand or product.

What is a merchant account?

A merchant account is a type of bank account that allows businesses to accept payments by debit or credit cards.

What is email marketing?

Email marketing is the process of sending promotional emails to a targeted list of subscribers to promote a brand or product.

What is a SSL certificate?

An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the server using HTTPS.

What is digital marketing?

Digital marketing refers to the use of digital channels, such as search engines, social media, email, and websites, to promote a brand or product.

What is e-commerce?

E-commerce refers to the buying and selling of goods and services over the internet.

What are the benefits of digital marketing?

Digital marketing can help increase brand awareness, reach a wider audience, generate leads, and drive sales.

What are the different types of e-commerce?

The different types of e-commerce include B2B (business-to-business), B2C (business-to-consumer), C2C (consumer-to-consumer), and C2B (consumer-to-business).

What are the four Ps of digital marketing?

The four Ps of digital marketing are product, price, promotion, and place.

What is a conversion rate?

A conversion rate is the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.

What is dropshipping?

Dropshipping is a method of e-commerce where the retailer does not keep goods in stock but instead transfers the customer's order and shipment details to the manufacturer, wholesaler, or supplier, who then ships the goods directly to the customer.

What is SEO?

SEO (Search Engine Optimization) is the process of optimizing a website to improve its ranking in search engine results pages (SERPs).

What is a shopping cart?

A shopping cart is software used by e-commerce websites that allows users to select and store items they wish to purchase until they are ready to check out.

What is SEM?

SEM (Search Engine Marketing) is a form of digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through paid advertising.

What is a payment gateway?

A payment gateway is a service that authorizes and processes credit card or direct payments for e-commerce websites.

What is social media marketing?

Social media marketing is the use of social media platforms, such as Facebook, Twitter, and Instagram, to promote a brand or product.

What is a merchant account?

A merchant account is a type of bank account that allows businesses to accept payments by debit or credit cards.

What is email marketing?

Email marketing is the process of sending promotional emails to a targeted list of subscribers to promote a brand or product.

What is a SSL certificate?

An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the server using HTTPS.

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